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About Us

catherine crocker

CHC Direct Operations Director Catherine Crocker

Catherine as Director of Operations for CHC Direct is a highly competent and successful business analyst and Administrator, who has considerable experience of continuing healthcare as well as commercial entities in retail merchandising and trading. She has a proven track record as problem solver and is solution focussed. She is creative, driven and self-motivated with a great enthusiasm for managing through change and ensuring project success. Catherine is key to the project delivery of all CHC Direct services and has designed, managed and delivered large scale projects on behalf of CCGs including Local Resolution Meeting preparation and management Projects; Fast Track Service Review Projects; and bespoke Commissioning Review Projects.


CHC Direct Managing Director Joanna Hirst

Joanna is an experienced and resilient healthcare leader specialising in community and primary care.  Joanna combines in depth knowledge of continuing and complex healthcare with a strong background in transformational, strategic and operational management at board and senior management level for both the NHS and independent sectors. As a registered clinician, District Nurse, and clinical practice development Joanna also retains broad insight and understanding of the day to day realities of CHC service delivery. Joanna has undertaken CHC decision making reviews and audits on behalf of CCGs and NHS England work streams as well as working in a range of interim roles in the NHS and independent healthcare organisations.

norma lee

CHC Direct  Director Norma Lee

Norma brings over 38 years’ experience of working in clinical practice and in operational and strategic management within both the NHS, independent and third sector. She can also point to a proven track record in service transformation and redesign and in new business development and mobilisation.  A health visitor by background, Norma’s recent achievements include implementing innovative care home and home care  services, and leading the successful delivery of community service cost improvement plans, for NHS Trusts in south-west England. She also acts as a Trustee for a number of Dorset-based charities that support both home care and independent living for people with mental healthcare needs and learning disabilities.